A Milanese Master
Jolts Silicon Valley
In 2001, iconic Italian designer and Memphis Group legend Ettore Sottsass built a custom home for his close friend, David Kelley, co-founder of Ideo and Stanford's Hasso Plattner Institute of Design (commonly referred to as the d.school). The home was built to challenge your sense of convention while still providing an intimate and functional dwelling.
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“The structure is not only an unadulterated expression of Sottsass's design philosophy, but also a reflection of Sottsass and Kelley's friendship.” Dwell Magazine, April 2017
Main Home - 6886sf | Guest House - 1364sf | Property - 4.93 acres
On approximately 5 acres, the property includes a state-of-the-art equestrian center, perimeter riding trails, and easy access to the Woodside trail system. The Main home has five pavilions linked by a sunny atrium, giving way to a spacious guesthouse and equestrian facilities with riding arena, caretaker's cottage and stables.
Indoor & Outdoor Entertaining Areas
Property Site Plan
(Click to enlarge)
Designer Ettore Sottsass
Ettore Sottsass was a pivotal Italian architect and industrial designer in late 20th century. Best known as the founder of the early 1980s Memphis collective, he designed furniture, buildings, glass, ceramics, jewelry, and industrial products. In 1981, his Memphis Group was heralded as the future of design.
“Functionalism is not enough.
Design should also be sensual and exciting.”
- Ettore Sottsass
Sottsass’s work has been the focus of a number of exhibitions, auctions and retrospectives:
• 1972 “The New Domestic Landscape”
Museum of Modern Art, New York 2006 “Ettore Sottsass” Museum of Art, Los Angeles
• 2007 “Ettore Sottsass — Work in Progress”
Design Museum, London 2016 “David Bowie/Collector” Sotheby’s, London
• 2017 “Ettore Sottsass, Design Radical”
Metropolitan Museum of Art
History of the Property
Ettore Sottsass is one of the most influential designers of the century and David Kelley has built the world's most celebrated design firm. But more than an ocean and a generation separates these two creative iconoclasts: Kelley is an unpretentious engineer from blue-collar Ohio who enjoys nothing more than a good tuna melt. Sottsass is the epitome of the Italian designer—mercurial, oracular, and slightly mischievous. Sottsass does not know what to make of Americans who eat fish out of cans (and then put cheese on it). Yet they remain the best of friends.
So Kelley, flush with the success of his design firm, IDEO, asked Sottsass to build him a house in the horsey foothills of Silicon Valley, and Sottsass agreed. What followed was an elaborate courtship as the 80-something Italian architect and the 50-something American client, each of whom casts a long shadow across twentieth-century design, circled and sparred, thrust and parried, and together created an extraordinary house.
The friendship between Kelley and Sottsass goes back a couple of decades, to the glory days of Siliconia when money was not the only thing on everyone’s minds and interesting people were naturally gravitating toward each other. Kelley had just founded what was then David Kelley Design and a mutual friend—Was it Steve Jobs? Was it Johnny Pigozzi?— suggested that he seek out the legendary architect who had just jolted Milan’s fashionable design world with the opening of Memphis.
Each was, in his own way, a bit of a renegade: Kelley had barreled out of Carnegie Mellon University with an electrical engineering degree and visions of rewiring the world, circuit-by-circuit. After six months at Boeing spent designing the circuitry for the “Lavatory Occupied” sign on the 747 he decided that this was not for him, and migrated toward The Valley. First he formed the Intergalactic Destruction Company; then Kelley-Hovey Design; then David Kelley Design and finally IDEO, which has created some three or four thousand products. Sottsass, meanwhile, had just reinvented himself for the umpteenth time: The Memphis collection— with its bizarre furniture objects crafted out of expensive Brazilian hardwoods overlaid with cheap American formica, chrome tubing, and a red lightbulb—was only the latest provocation. At the opening of the Memphis showroom in 1981 one of Italy’s most revered furniture designers was heard to whisper, “You see? This lot has fucked us up for the next twenty years.”
As opposites attract, they were drawn to each other by a kind of mutual fascination. Sottsass lectured Kelley about the importance of metaphor while his muse, Barbara Radice, curled up on a sofa translating Sanskrit poetry. Kelley, not to be outdone, presented Sottsass with a package of Jiffy-Pop, which the architect spent days cleaning off the ceiling of his apartment in the Via Pontaccio. They liked each other, they respected each other, they complemented each other, but most of all, each got what the other was about without yielding one inch.
Once they even decided to go into business together, launching a venture—Enorme—that would have been fatal to any normal friendship. The first product was a telephone: Sottsass designed a pure objet, accented with hints of Mondrian, Rietveldt and de Stijl, while Kelley’s firm handled the engineering. The Enorme Telephone, with its logo of a gigantic Sumo wrestler, was instantly acquired by museum curators around the world—and by nobody else. From opposite sides of the Atlantic the partners watched in dismay as it passed from design to art, which is to say, became magnificently useless.
The friendship flourished, however, even as the partnership collapsed, and both began to think about what came next. Sottsass returned to architecture and to his newly-formed firm of Sottsass Associati. Riding the wave of Silicon Valley innovation, David Kelley Design merged with Mike Nuttal’s firm, Matrix Design, and Bill Moggridge’s I.D. Two to become IDEO, which grew steadily to become certainly the largest and arguably the most successful design consultancy in history. In time Kelley decided to move out of his loft in downtown Palo Alto and build himself a house. He did not spend a lot of time looking for an architect.
Sottsass had already done some building in the United States—most notably a house for the art collector Daniel Wolf in Ridgway, Colorado (1987-89) which he now shares with his wife, the celebrated sculptor- designer Maya Lin. But neither architect nor client had reckoned with the perversities of Silicon Valley, whose culture of technological adventurism is matched only by its hidebound architectural conservatism. After endless applications, negotiations, inspections, and outright threats, the plans were approved, the permits issued and the project got underway.
Ettore Sottsass, who believes that he understands David Kelley better than Kelley understands himself, did not begin by asking his client how many bathrooms he wanted. He asked him about his point of view on love, on food, on politics. Design, after all, is not about marrying form and functionality. It is, as he once reflected, “a way of discussing life.” Kelley tried to be helpful: He and his wife created a detailed process book of their daily life; they rented a helicopter and supplied aerial photographs of the building site; he shuttled back-and-forth to Milan, and fired off thousands of faxes. His confidence in Sottsass was great, and his requirements few: The only thing he specified was plenty of space to showcase his stuff.
David Kelley had, after all, spent twenty years at the forward edge of design, and a fair amount of stuff had come his way: a canary-yellow Ducati that he parked in his living room; a coin-operated mechanical horse, “Sandy,” that he acquired from outside of a grocery store; a 1948 Wurlitzer jukebox; an old bathroom scale that gives you honest weight and your fortune for a nickel; a shoebox containing the world's first commercial mouse (which IDEO designed for Apple); a Braille edition of Playboy (complete with a pointillist bas-relief centerfold).
Sottsass told him to get rid of it. All of it. A house is for celebrating the present, he insisted, not a mausoleum for memorializing the past. It is a space for meditating, for conjuring, for conspiring against one's enemies, and for writing a poem. It is not a machine for living in, as the Modernists had claimed, much less a warehouse of machines for living with. And so they circled one another, warily, tentatively, like a pair of giant Sumo wrestlers.
In The Art of War, the 4th century military strategist Sun Tzu argued that the most decisive victory is one in which your opponent believes that he has won. So it is with the house, which manages to express the intellectual vision of both architect and client. In contrast to the sprawling trophy houses built for the princelings of the Silicon Valley dotconomy, the Kelley residence is not expensive, lavishly-appointed, or large. It takes the form, rather, of a spatial meditation on what is distinctive about California, and that proves to be the climate. The result is a house consisting of five inside rooms with five outside “rooms”— courtyards, patios, play areas—negatively defined by the articulations of the building itself and blurred together on a single grade. Seen from the hillside above, there is absolutely no focal point, axis, or grid. Seen from a distance, it looks more like a village of little buildings than a house, with each room governed by a different architectural idiom: shingles on one, wood siding on another, brick on a third; there is a room with a flat roof, a room with a pitched roof, and a room with a barrel vault; a child’s room resembles a stylized playhouse—much as a child might have drawn it.
The interior, likewise, bears the marks not of compromise but of a series of negotiated solutions. Kelley’s approach to furniture is that of a hard- wired engineer: (1) go to the store; (2) look at what they’ve got; (3) choose one. Sottsass takes a different approach: articulate a vision, then make it happen. Kelley wanted smart-looking “Italian” chairs around the kitchen table; Sottsass refused: “No! You want stupid American chairs,” and the solution was for Kelley to select a domestic icon—the ubiquitous, ladder-backed “schoolteachers’ chair” from which Mrs. Murphy might have presided over the fifth grade. Kelley said he wanted a large open space for entertaining, but Sottsass forbade it because large rooms violate the human scale. The solution is to break up the expansive living room-dining room-kitchen space with a forest of mysterious six-foot towers—“inscrutable Japanese boxes that make you wonder what’s in them”—that articulate the space without interrupting it.
But on one account Sottsass prevailed: The collection of industrial detritus that is Kelley’s pride and joy has been exiled to his office, relegated to his garage, given to his friends and consigned to the landfill. In their place stands a collection of Sottsass’ own ceramics, the architect’s secret first love but in their very uselessness an affront to the practical engineer: I have always imagined them, Sottsass once wrote, as “catalysts of perception,” emblems of a cosmos that is “neither measurable nor predictable nor controllable.” Ceramics are “older than the Bible, older than all the poems ever written, older than goats and cats, older than metals, older than houses.”
Older, even, than houses.
(From "At Home in Post-Modernity:Somewhere in Siliconia" © Barry M. Katz, 2001)
1250 Canada Road is situated in the Central Woodside neighborhood. Central Woodside is the most exclusive part of Woodside with large, sunny, very private properties, with many close to town and in the Woodside Elementary School District. Horse owners enjoy the network of trails that runs through the area.
Woodside residents value secluded outdoor living while enjoying a strong sense of community. Separated from the ocean by the Santa Cruz Mountains, towering redwoods dominate its western hills, with oaks and eucalyptus in the lower areas. Residents value its privacy, access to nature, large parcels of land and diverse architecture.
Settlers arrived in the early nineteenth century to log the rich stands of redwoods. Later, prosperous San Francisco families built country estates in Woodside with regular stagecoach service to San Francisco established in 1852. Farms, small cattle ranches and vineyards replaced the sawmills and its hillsides and steep ravines are now filled with vines, tended by notable winemakers such as Thomas Fogarty. Rapid growth after World War II alarmed local residents, who feared that their rural haven would be transformed into an urban area. Residents incorporated in 1956 to retain local control and stop urbanization.
This town of just over 5,000 enjoys a rural lifestyle with local trails, horse properties, open space preserves, an artists’ colony and summer jazz at the beautiful Filoli Garden. Popular cycling routes draw cyclists in droves on the weekends along Cañada Road, Old La Honda Road, Kings Mountain Road, Skyline Boulevard and Highway 84. Woodside is also home to several open space preserves, including Purisima Open Space, Huddart County Park, the Phleger Estate and Skeggs Point.
The small business district includes Roberts Market, a hardware and horse tack store, and a few restaurants, including the iconic Buck’s of Woodside, where many venture capital deals have been inked. Woodside is home to a mix of Silicon Valley movers and shakers – CEOs and venture capitalists, as well as famed musicians and artists.
Silicon Valley is a leading hub for high-tech innovation and development. Historically, it produced technological wonders by companies that defined the high technology industry, beginning with semiconductor businesses and research groups. These companies, anchored by Stanford University, formed an ecosystem in which later innovators could thrive: Hewlett-Packard, Apple, Yahoo, Google, Facebook, and many more. Thousands of start-up companies currently call Silicon Valley home.